Champagne Nicolas Feuillatte asked us to concept and build out/manage a launch event in NYC. We selected Stone Street (one of the oldest streets in NYC) and shut it down for three weekends. We erected huge structures (domes, inflatable bottles, tents, ball pits) and interacted with the crowds and bars to make sure everyone was aware and having a blast! We got sell through of dozens of cases of product, and generated tons of impressions from the fans on Instagram and X.