A Great Experience for Fans of a HUGE Brand

Pop Mart came to Promo360 in the height of the Labubu craze to create an elevated booth experience at SDCC. The creative brief was a retro gas station, which Promo360 executed complete with a custom made spinning lit sign, which caught the eyes of every attendee and solidified Pop Mart’s booth as a destination on the show floor. The goal was to get Labubus and Pop Mart’s other popular collectibles into the hands of as many fans as possible. Promo360’s staff ran point on the lines, and the booth was widely regarded by both attendees and staff as the most efficient line experience at the show.