Big Brands Come with Big Responsibility
As Marvel’s events and convention agency for 18 years, we worked on every American and Canadian comic convention that they’ve done, helping to make them the top attraction at every show where they exhibited. From booth design, conceptualization, and programming, to staffing and labor, we were their partner for all things conventions, live events, street teams, and pop-ups at San Diego Comic-Con, New York Comic Con, C2E2, and more. We also helped nurture the Marvel Store experience from its small trial run at NYCC in 2012, to the fully autonomous exhibit experience that it has become today.
NYCC 2023
Marvel's booth, meticulously curated with our innovative touch, became a vibrant fusion of storytelling and cutting-edge activations. Marvel's livestream stage team and esteemed activation partners Citizen, Warby Parker, VeVe, and Hasbro, created a multi-faceted experience that transcended the traditional boundaries of comic conventions. Citizen showcased the world of high-tech timepieces, offering exclusive Marvel-themed watches that marry precision craftsmanship with superhero aesthetics. Warby Parker, synonymous with stylish eyewear, introduced a unique collaboration that seamlessly blended fashion with pop culture. Hasbro, the iconic toy and entertainment company, brings the Marvel universe to life through exclusive merchandise and interactive shooting range.
SDCC 2023
Marvel's SDCC 2023 booth became a dynamic universe of its own, meticulously designed to capture the essence of iconic characters for the Avengers 60th Anniversary. The booth gave fans, both across the world and in person at the show, exclusive access to Marvel’s incredible stage events and talent. Our collaboration with Marvel endeavored to transform San Diego Comic-Con into an immersive adventure, where fans could not only witness Marvel's universe come to life but also engage with groundbreaking activations from our esteemed partners. Sony brought exclusive previews of the Spider-Man 2 game that transcend the boundaries between the comic book and cinematic realms with a recreation of an iconic New York alleyway for an immersive photo opportunity. Kith, synonymous with style and culture, infused the booth with an exclusive merchandise collaboration, creating an upmarket fusion of fashion and fandom
